"It's Easy to Think Outside The Box, when The Box Isn't That Big to Begin With..."

There are many things to consider when building a website:

  • Site Structure is not just for Google and rankings, but for Accessibility and Usability.
  • Information Architecture is how people will find your most important information and includes navigation and taxonomy, language.
  • Depending on the organisation and how structured your information is, Onsite Search Engine Optimisation (SEO) includes may include:
  • SEM = Search Engine marketing (SEO + PPC)
    • SEO = Search Engine Optimistaion (mainly onsite, but also some server configuration to improve speed and performance)
    • PPC = Pay Per Click (Google Adwords, FaceBook Ads, Banner Ads etc.)
  • Maintenance is important for self servicing that allows you to make some basic updates without going back to the developers.
    • This may need to be tailored to your own skills and experience or those of your teams.
    • This also weighed up your time versus your convenience, the developers workloads and costs.
  • Backup and Disaster Recovery is all about getting your website back up live as soon as possible when a disaster occurs or you want to move your site to a new host
  • Security
  • Administration, management and ownership of domains is important for Business Continuity and control.
  • Social Presence and Reputation Management.
    • It is easy to set up a FaceBook Business page and start posting, but this channel needs time and effort to be managed, moderated and maintained.
    • Consider your time and workload to reply to users and develop engagement and
    • what you may need to do to manage your reputation should something unexpected happen.
    • Social Media is a twin edged sword that needs consideration on how you want to manage, implement and maintain.
    • This will take conscious time and effort.
  • Content includes images, text, videos, audio and how people find it, understand it and promote it for you. A lot of content is designed by a business to promote what they have to sell. Content also needs to be developed from the customer's point of view to convince them of the benefits of your product and service and then make an enquiry or a purchase as easily as possible.
    My reviews, audits take into account many variables. Some variables are not always obvious to make sure that the end result is actually what the business, project and end users need.