Understated Excellence™

When building a new or updating a current website, there are some considerations that need to be taken into account.

Hopefully these downloadable brochures will give a basic understanding and overview of what is involved when you talk to a developer, or building one yourself.

Components of a Website and SEO

Unless you buy a pre-packaged website, almost every website is going to be a custom project. If you engage a developer you will pay for their : Time, Experience, Skills and Tools - and your convenience (you don't have to learn and build it). These will also be related to the size and complexity of your vision, plus any other services that you need to make your website work. If you build the website yourself, you will use your time and some of that may be taken up with learning methods and techniques.

Content

Google, BING and a host of other search engines constantly update and tweak their algorithms and some SEO Gurus constantly follow what they do.

If your design and develop your content around what you want to sell and - keep this in mind - what your customers are looking for, when and how; this will help a lot. Use properly implimented structured data and adhere to standaards - particularly accessibility staandards), you will always benefit.

The Use of Meta Tags

Some agencies and developers might say some Meta Tags are an old SEO method, but they still allow for greater control over what is displayed in the Search Engine Results (SERPS's). This is still an important point to note.

• basic meta tags,
• semantic mark-up using rich snippet schemas,
• Open Graph Protocol (developed by FaceBook)
• in some instances Dublin Core.

Some other information can be found on the Knowledge page

Download some SEO Cheat Sheets :

1. SEO for Web Authors,
2. SEO Meta tag Best Practice,
3. SEO Linking Pages and Articles
4. High level overview of the website design process.