Resumes and Work History

Experience

Understated Excellence emerged from almost 20 years in the Telstra Research Laboratories (TRL). The skills and ethics and working for the benefit of the Australian community was transferred into other work after TRL closed.

A Masters in Virtual Communications led to an interest in onsite, organic Search Engine Optimisation and Strategic Communications.

I focussed on organic Search Engine Optimisation (SEO – unpaid), instead of Search Engine Marketing (SEM - paid). To minimise confusion in the marketplace and cover the extra techniques used led to

Organic Web Presence Optimisation: reliability and optimisation of organic online presence (websites plus…).

Some of these were implimented and achieved include:

Analysis (business, data, systems and competitors).
Development (specifications, applications, websites, content, processes).
Configuration and Management (servers, analytics, projects).
Information Architecture, Usability and Accessibility.
Designed strategies, implemented and improved onsite and organic search reults.
Liaised between idea generators and developers to manage projects and expectations.
Retained and regained sovereignty over sites, data and domains.
Documented and improved processes (by discovery and automation).
Evaluated technologies and services and recommended solutions or improvements.

For more detailed information, please feel free to review the resume's below.

Resumes

Qualifications

2024 - Certificate. Excavator and Tractor Operations
2024 - Certificate. White Card (Construction)
2024 - Certificate. First Aid and CPR
2022 - Certificate. Graduate Certificate in Applied Data Science
2021 - Certificate. Agile Data and Information Management
2018 - Certificate. Marketing Analytics and Insights
2006 - Certificate. Masters of Arts (Virtual Communications)
1998 - Diploma of Engineering
1998 - Associate Diploma of Engineering (Computer Systems)

Major project was to use Motorola 6809 chip an assembly language to program a custom built machine. A standard project was a watering system. My project was initially rejected because it wasn't complex enough, because it didn't have a keypad and timers. However, Don Burke on his popular gardening show of the day suggested that watering during the day wasted water due to evaporation and the best time to water when the sun was set and the soil was dry. My project used light and moisture sensors to automatically water the plants based on watering needs at an appropriate time (when there was no Sun). There was only about 30 lines of code. My project was also handed over and re-used multiple time by multiple students later on.

I did see a watering system based on similar principles about 20 years later, but it appears that days, dates and times have made a comeback since then...
1990 - Associate Diploma of Engineering (Electronics)
1991 - Certificate of Technology (Electronics)
1985 - Basic Electronics Certificate
Queen Scout Award

2022 | Graduate Certificate | Applied Data Science (CSU)

Documents Generated

2022 | Short Course | Business Analytics Tools for Finance Professionals (CPA Australia)

2021 | Short Course | Agile Data and Information Management (CSU)

Certificate. Agile Data and Information Management

2018 | Short Course | Marketing Analytics and Insights (RMIT)

A transitional course to

provide further insight to the use and application of Big Data.
to compliment learnings of the Big Data project I was working on at Telstra in 2018,
to give access and familiarity to applications used in industry: Tableau and Adobe Analytics

Results

Certificate. Marketing Analytics and Insights. Pretty proud of the outcome.
Final Project Submission (YouTube), Opens in New Window. It's hard to fit everything into 5 - 10 minutes and provide details on everything...
Final Project Slide Pack (PDF), with some of the dummy data I generated: occupancy (PDF) and potential affiliates (PDF), the excel files used a random number generator and every interaction modified data.
Final Project Reflections (PDF), I was submitting in a remote area in NSW and the file took almost 6 hours to upload. Screen recording was interesting, but Windows 10 has a native screen recorder called Game bar, used for recording Game Play

2006 | Masters of Arts | Virtual Communications (RMIT)

Telstra Research Laboratories

While it is difficult to list everything over nearly 20 years work experience, I have included an overview of my work and achievements in Telstra Research Laboratories (TRL). The Labs had a significant impact on Australian and global telecommunications research, discoveries, industries, products and services. I am proud of my time, training and experiences in what was Australia's largest telecommunications research facility and the contributions both The Labs, my colleagues and I made.

Some highlights of Brendan's work in the Telstra Research Laboratories

Some background and history of the Telstra Research Laboratories

See some of the history of the Telstra Research Laboratories

See some of the companies that have emerged from TRL and it's people:

Gazunti. using Artificial Intelligence to mine unstructured data.
StopMotion Pro Animation software on Academy Award winner Harvey Crumpet. See the Harvey Crumpet on YouTube
TelePower Australia Alternative Energy and other Telecommunication and Power related technologies and management.
PrepSail Online training courses to help you to Learn How to Sail.

Understated Excellence ™

Experience | Resumes | Qualifications