Understated Excellence™

It's What You Don't See That Makes The Difference™

Experience | Resumes | Qualifications

Download Resumes and see the Qualifications gained over time

I started as a Technical Office in 1987 at Australia’s largest telecommunication research laboratories, the Telstra Research Laboratories – TRL).  It was here I developed broad, transferrable soft and technical skills across multiple technology domains.  TRL closed its doors in 2006 after 80 years of advancing, modernising and making the telephone network available to all Australians, no matter where they lived.  TRL (and Telstra still) also influenced international communications.  I am very proud of the work I did, the experience and skills I gained, and the influence I had.

 

Building on skills and talents from my time at TRL and a Masters in Virtual Communications from RMIT; specialising in strategic online communications, Understated Excellence™ was formed as a vehicle to give back to the Australian community, for smaller businesses and entities (including community groups).  It was here I leant empathy and understanding of constraints of budgets, knowledge, and applications experienced by smaller businesses.  Understated Excellence has given those entities the confidence and abilities to grow.  I am very proud of the results I delivered and achieved and the influence I have had.

 

I have also undertaken contract and corporate work in parallel to Understated Excellence using learnings across all entities, to the benefit of all entities. Many of these skills and others can be used for process improvement, systems and data analysis, and digital transformation.

 

Some of these were implemented and achieved include:

  • Analysis (business, data, systems and competitors).
  • Development (specifications, applications, websites, content, processes).
  • Configuration and Management (servers, analytics, projects).
  • Information Architecture, Usability and Accessibility.
  • Designed strategies, implemented and improved onsite and organic search results.
  • Liaised between idea generators and developers to manage projects and expectations.
  • Retained and regained sovereignty over sites, data and domains.
  • Documented and improved processes (by discovery and automation).
  • Evaluated technologies and services and recommended solutions or improvements.

For more detailed information, please feel free to review the resume's below.

View Brendan Edwards's profile on LinkedIn

Resumes

It seems that as time goes on, resumes need to get shorter and shorter...

Qualifications

 

2022 | Graduate Certificate | Applied Data Science (CSU)

Documents Generated

2022 | Short Course | Business Analytics Tools for Finance Professionals (CPA Australia)

2021 | Short Course | Agile Data and Information Management (CSU)

2018 | Short Course | Marketing Analytics and Insights (RMIT)

A transitional course to

  • provide further insight to the use and application of Big Data.
  • to compliment learnings of the Big Data project I was working on at Telstra in 2018,
  • to give access and familiarity to applications used in industry: Tableau and Adobe Analytics

Results

  • Certificate. Marketing Analytics and Insights. Pretty proud of the outcome.
  • Final Project Submission (YouTube), Opens in New Window. It's hard to fit everything into 5 - 10 minutes and provide details on everything...
  • Final Project Slide Pack (PDF), with some of the dummy data I generated: occupancy (PDF) and potential affiliates (PDF), the excel files used a random number generator and every interaction modified data.
  • Final Project Reflections (PDF), I was submitting in a remote area in NSW and the file took almost 6 hours to upload. Screen recording was interesting, but Windows 10 has a native screen recorder called Game bar, used for recording Game Play
View Brendan Edwards's profile on LinkedIn

2006 | Masters of Arts | Virtual Communications (RMIT)

Telstra Research Laboratories

While it is difficult to list everything over nearly 20 years work experience, I have included an overview of my work and achievements in Telstra Research Laboratories (TRL). The Labs had a significant impact on Australian and global telecommunications research, discoveries, industries, products and services. I am proud of my time, training and experiences in what was Australia's largest telecommunications research facility and the contributions both The Labs, my colleagues and I made.

Some highlights of Brendan's work in the Telstra Research Laboratories

Some background and history of the Telstra Research Laboratories

 

See some of the companies that have emerged from TRL and it's people: