Experience | Resumes | Qualifications


The skillset the Understated Excellence team have and use can be be summarised into

  • Online Presence Optimisation
  • Technical Marketing

The Understated Excellence team have an interest and focus on reliability and optimisation of online presence. 
They also develop an appropriate technology strategy, process enhancements and documentation to improve customer experience (both internal and external).
Working with: government departments; large corporates; small to medium enterprises; not for profits; start-ups and community groups we have:

  • designed, implemented and improved on site and organic search strategies
  • retained and regained sovereignty over sites, data and domains
  • reduced service desk and support calls
  • liaised between idea generators and developers to manage projects and expectations
  • documented and improved processes (by discovery and automation)


Different projects and clients use different skills including:

  • Analysis (business, data, systems and competitor)
  • Development (specifications, website, content)
  • Configuration and Management (servers, analytics)
  • Information Architecture, Usability and Accessibility
  • Project Management

View Brendan Edwards's profile on LinkedIn




2022 | Graduate Certificate | Applied Data Science (CSU)

Documents Generated

2022 | Short Course | Business Analytics Tools for Finance Professionals (CPA Australia)

2021 | Short Course | Agile Data and Information Management (CSU)

2018 | Short Course | Marketing Analytics and Insights (RMIT)

A transitional course to

  • provide further insight to the use and application of Big Data.
  • to compliment learnings of the Big Data project I was working on at Telstra in 2018,
  • to give access and familiarity to applications used in industry: Tableau and Adobe Analytics


  • Certificate. Marketing Analytics and Insights. Pretty proud of the outcome.

  • Final Project Submission (YouTube), Opens in New Window. It's hard to fit everything into 5 - 10 minutes and provide details on everything...
  • Final Project Slide Pack (pdf), with some of the dummy data I generated: occupancy (pdf) and potential affiliates (pdf), the excel files used a random number generator and every interaction modified data.
  • Final Project Reflections (pdf), I was submitting in a remote area in NSW and the file took almost 6 hours to upload. Screen recording was interesting, but Windows 10 has a native screen recorder called Game bar, used for recording Game Play
View Brendan Edwards's profile on LinkedIn

2006 | Masters of Arts | Virtual Communications (RMIT)

Telstra Research Laboratories

While it is difficult to list everything over nearly 20 years work experience, I have included an overview of my work and achievements in Telstra Research Laboratories (TRL). The Labs had a significant impact on Australian and global telecommunications research, discoveries, industries, products and services. I am proud of my time, training and experiences in what was Australia's largest telecommunications research facility and the contributions both The Labs, my colleagues and I made.

Some highlights of Brendan's work in the Telstra Research Laboratories

Some background and history of the Telstra Research Laboratories


See some of the companies that have emerged from TRL and it's people: